I’m a firm believer in one of Benjamin Franklin’s more famous quotes, “If you fail to plan, you plan to fail.” In this module, I’ll discuss pretty much all the details you need to determine for your podcast, including:

Think of this portion as your podcast’s business plan or the rules your platform will live by. After completing this step, the rest of your efforts will naturally fall into place.

After the planning phase, you will want to launch your podcast as soon as possible. Here are a few friendly reminders:

Let’s face it: No matter how awesome your podcast is, it will take some time to attract viewers if you don’t promote it. There are no one-size-fits-all solutions to achieve your targets, but the digital world is usually a solid platform for this task.

For starters, you can submit your details to podcast directories, prompt listeners to share your content, and network with other podcasters. Later, once you start monetizing your site, you can start allocating some budget for advertising.

One of the best ways to attract new visitors and add value to your current listeners is to invite influential experts to your show. A specialist can impress your community and cement your reputation as a fun and reliable information source for specific topics.

However, in some cases, you can be your own authority! I included a file in this section called 100 Juicy Podcast Episode Ideas, where you’ll find suggestions like disagreeing with a popular belief, expounding on your coaching method, and poking fun at something in your industry.

This module should get your creative juices flowing!

Interviews are effective in growing your audience. In this module, I’ll tell you how to attract popular guests to your show and ask the right questions. Plus, I’ll also share secrets about being a gracious interviewee if your fellow podcasters invite you to their channel.

Bonus portion: I added a tab on the mistakes you shouldn’t commit when pitching your podcast to potential visitors.

Expanding your reach requires a bit of marketing on your side. However, as a tech pro, I’m not a fan of tedious tasks that take up too much time.

For this reason, I created this lesson to teach you about elements you can automate to promote your show. The list includes emails, social media posts, the interview process, and workflows.

This topic is one of the most interesting lessons in my Podcasting Success Toolkit. If you do podcasting right, you not only open a new marketing platform to reach new audiences but you also give yourself a chance to create a new revenue stream.

There are various ways to monetize a podcast, including affiliate marketing, offering ad spaces, selling merchandise or services, and seeking sponsorship opportunities. I’d love to show you how to perform each of them and see which option will work best for your brand.

Also, I took the liberty of adding a tab on measuring your strategies’ success.

Using digital marketing strategies is one of the fastest, most cost-effective ways to grow your clientele. To do this, you must constantly fill your platforms with standout content — a task that can bore you to tears.

However, when you learn how to repurpose your audio recordings, you can create quality materials in a flash. For instance, you can turn an episode into Facebook, Instagram, LinkedIn, and Pinterest posts.

When you speak in a podcast, you want to avoid fillers — or worse, dead silence. Staying organized can keep your thoughts in check, helping your conversations flow seamlessly.

For example, you can create folders and drives that you can reference for a particular episode. Doing so promotes continuity and eliminates the risk of completely drawing a blank while recording.

This lesson will cover the tasks you should accomplish to jumpstart your podcasting career. Don’t worry; I won’t ask you to invest millions in labor costs. Instead, we’ll go through every function and determine which ones you can outsource.

Some of the core functions are writing, graphic design, and software setup. If your skills (and free time!) allow you to perform any of these, I suggest you do so.