Is the idea of podcasting stressing you out — like you don’t know where to start or how to maximize your reach? Then I’ve got the perfect product for you: the Podcasting Success Toolkit.
You’ll find everything you need to build an awesome podcast in it, from naming one to creating audio content to marketing it to your ideal market. Trust me; you don’t have to break the bank to build a winning channel!
Let me show you how to do it in the fastest, easiest, and most fun way possible.
First, let me introduce myself. I’m Airial Re’nal, a digital business strategist dedicated to helping coaches, consultants, course creators, solopreneurs, speaking experts, and other specialists scale their practice.
My specialty lies in simplifying and streamlining operations to achieve desired results with a lean-and-mean team dynamic. (Oh, clients also say I’m a BEAST at troubleshooting tech!)
If you’re ready to stop your business from running your life, you’re in the right place! I can help you become more productive and efficient during work hours to have more time for the more important things in life.
For the past two decades, I’ve worked behind the scenes at some of the most prominent organizations in the country, including the U.S. Army. My forte — IT and systems. I know how to use technology to help brands stand out in a sea of competition.
I’ve also worked as a coach for way too many years, gaining a lot of valuable experience that I now want to share with fellow visionaries. I’m the perfect business partner because I will celebrate your successes, help you overcome challenges, and most importantly, hold you accountable. Whether you want it or not, I will give you a second opinion on your endeavors.
Like my other products, I developed the Podcasting Success Toolkit to guide entrepreneurs with their efforts. The goal is to help subscribers get their message to the world as quickly as possible without compromising content quality.
Wanna know why I wanted to focus this product on podcasting? Let me show you the power of this platform.
A podcast is a digital audio file available for download via a computer or mobile device. How I Built This, The Tim Ferriss Show, and Planet Money are some of the top business podcasts in the country today.
Podcasts are not exactly new. Experts claim they’ve been around since 2004, but downloads have grown at record rates over the past years. According to fearless forecasts, around 100 million Americans will have listened to a podcast by 2024 — or about a third of the population. Crazy, right?
Here are reasons why this content type is getting more popular by the day:
Easy access: If you have a computer, smartphone, or tablet, you can conveniently listen to any podcast you want, anytime, anywhere. It takes a few swipes to download podcasting apps if they’re not already built-in. In most cases, they also offer free access.
A wide variety of topics: Today, over 76 million podcast episodes are available online. Listeners now have a massive collection of materials to choose from.
Multi-task friendly: Podcasts are fun to listen to with routine tasks, such as exercising, gardening, cooking, driving, or even working. They offer a fun source of entertainment and knowledge for busy bees.
Okay, so podcasts are amusing, but are they helpful for business? Let’s find out.
Nowadays, consumers look for content types that match their needs. After all, some people can’t stomach 5,000-word blogs or 90-minute videos. For this reason, running a podcast helps you reach a specific niche of your ideal market.
Many clients ask me: Is investing in podcasts worth it? I always say: ABSOLUTELY! Below are some advantages of using this platform to promote yourself.
Having potential clients see you as an expert in your field will add incredible value to your business. Think about it. If you build trust with your prospects, they’ll flock to you in massive groups.
The media conditions people to believe that they can trust the talking heads they see on the TV, radio, and the internet. This mentality applies to podcasts, too.
Naturally, you need high-quality content that resonates with your audience to achieve this feat. I’ll teach you how to do this in another section.
Communicating with audiences via written content is one thing, but using visual or audio content takes the connection to a whole new level. Sure, they can read as many blogs as they want, but speaking to them through a podcast feels like having an actual conversation because they hear your voice.
Once you build a trusty throng of followers, you’ll have inside jokes that are exclusive between you and them. Because of such relationships, you can sell more products and services to them.
Remember, loyal clients can be the game-changer you need to take your business to new heights. After all, they spend more on your brand, spread the word about you for free, and leave raving online reviews.
Once a fan subscribes to your show, they will automatically download your new episodes onto their preferred device. Since this group has already shown interest in your content, your materials will be available to them directly — not lost in a mountain of emails or social media posts.
For this reason, if you have a top-notch content calendar, you can quickly grow your fanbase. You can even go global in no time.
A podcast is one of the most cost-effective tools you can use to promote your products and services to a focused audience. Once listeners choose your channel, you know you’re speaking to the right individuals. After all, your topics captivated them and moved them toward your site.
Now, once you have loyal listeners, you can direct them toward pages with offers tailored to them. Make them feel special by offering a unique reward for being a fan or subscriber.
This feature is the perfect opportunity to grow your contact list and market higher-ticket products or services. Plus, if you’re consistent with your content, your audience will keep recommending your channel to others, dramatically growing your generic traffic.
One of the best things about starting a podcast is that you don’t need a lot of money or experience to record your first session. It’s nothing like building a radio station, where you’ll have to follow FCC regulations and spend serious dollars on a studio. Instead, you’ll only need some equipment and an account for a hosting website.
Of course, should your channel succeed, you can upgrade your tools later.
However, while you need minimal out-of-pocket costs on this platform, you should create high-quality content to attract ideal audiences. You need to know exactly what your target market wants to hear so you can deliver it.
If you’ve been thinking about starting a podcast or growing an existing one, think of this as your sign to go for it! With my Podcasting Success Toolkit, you’ll have everything you need (and then some) to succeed.
Are you:
Thinking about starting a podcast but have no idea where to start?
Hell-bent on developing a podcast and looking for a comprehensive resource?
Running an existing channel but having trouble maximizing your reach, monetizing your content, or producing a management system?
Enter your bullet points here..
Here’s some good news: I created the Podcasting Success Toolkit just for you! I understand how overwhelming it can be to develop valuable content day after day, week after week.
But hey, I got you. This guide will get your podcast up and running in no time.
For a one-time payment of $497, you will get 10 modules plus a treasure trove of templates, checklists, and resources. Let’s discuss each of them in more detail.
I’m a firm believer in one of Benjamin Franklin’s more famous quotes, “If you fail to plan, you plan to fail.” In this module, I’ll discuss pretty much all the details you need to determine for your podcast, including:
Your purpose
Leveraging your expertise
Naming your podcast
The ideal guest or listener
Target launch dates
Delegating tasks
Outsourcing support
Enter your bullet points here..
Think of this portion as your podcast’s business plan or the rules your platform will live by. After completing this step, the rest of your efforts will naturally fall into place.
After the planning phase, you will want to launch your podcast as soon as possible. Here are a few friendly reminders:
Get a podcast host: I recommend Buzzsprout podcast hosting or Transistor, but you can check out other brands in the market.
Upload your pilot episode: Fill in your title, description, summary, publish date, and episode number. Voila! Your first audio content is now available online.
Prepare more episodes: If you’re new to the podcast scene, I recommend uploading three to five files to attract more viewers. Prospects won’t want to wait weeks for a second episode.
Enter your bullet points here..
Let’s face it: No matter how awesome your podcast is, it will take some time to attract viewers if you don’t promote it. There are no one-size-fits-all solutions to achieve your targets, but the digital world is usually a solid platform for this task.
For starters, you can submit your details to podcast directories, prompt listeners to share your content, and network with other podcasters. Later, once you start monetizing your site, you can start allocating some budget for advertising.
One of the best ways to attract new visitors and add value to your current listeners is to invite influential experts to your show. A specialist can impress your community and cement your reputation as a fun and reliable information source for specific topics.
However, in some cases, you can be your own authority! I included a file in this section called 100 Juicy Podcast Episode Ideas, where you’ll find suggestions like disagreeing with a popular belief, expounding on your coaching method, and poking fun at something in your industry.
This module should get your creative juices flowing!
Interviews are effective in growing your audience. In this module, I’ll tell you how to attract popular guests to your show and ask the right questions. Plus, I’ll also share secrets about being a gracious interviewee if your fellow podcasters invite you to their channel.
Bonus portion: I added a tab on the mistakes you shouldn’t commit when pitching your podcast to potential visitors.
Expanding your reach requires a bit of marketing on your side. However, as a tech pro, I’m not a fan of tedious tasks that take up too much time.
For this reason, I created this lesson to teach you about elements you can automate to promote your show. The list includes emails, social media posts, the interview process, and workflows.
This topic is one of the most interesting lessons in my Podcasting Success Toolkit. If you do podcasting right, you not only open a new marketing platform to reach new audiences but you also give yourself a chance to create a new revenue stream.
There are various ways to monetize a podcast, including affiliate marketing, offering ad spaces, selling merchandise or services, and seeking sponsorship opportunities. I’d love to show you how to perform each of them and see which option will work best for your brand.
Also, I took the liberty of adding a tab on measuring your strategies’ success.
Using digital marketing strategies is one of the fastest, most cost-effective ways to grow your clientele. To do this, you must constantly fill your platforms with standout content — a task that can bore you to tears.
However, when you learn how to repurpose your audio recordings, you can create quality materials in a flash. For instance, you can turn an episode into Facebook, Instagram, LinkedIn, and Pinterest posts.
When you speak in a podcast, you want to avoid fillers — or worse, dead silence. Staying organized can keep your thoughts in check, helping your conversations flow seamlessly.
For example, you can create folders and drives that you can reference for a particular episode. Doing so promotes continuity and eliminates the risk of completely drawing a blank while recording.
This lesson will cover the tasks you should accomplish to jumpstart your podcasting career. Don’t worry; I won’t ask you to invest millions in labor costs. Instead, we’ll go through every function and determine which ones you can outsource.
Some of the core functions are writing, graphic design, and software setup. If your skills (and free time!) allow you to perform any of these, I suggest you do so.
Socrates once said, “You don’t know what you don’t know.” For me, this means you can’t fix knowledge gaps if you don’t identify the information you need. In this module, I’ll share 18 step-by-step guides to get you through otherwise overwhelming processes, including:
Naming your podcast
Buying the necessary equipment
Choosing a podcast format
Creating episode outlines
Developing cover art for your show
Setting up your recording
And many more!
Enter your bullet points here..
You’ll also find an interactive Excel tab for each template, which you can print or mark digitally. This file makes it easy to tick off the tasks you’ve completed.
While Module 6 is about automating marketing components, this one focuses on what to write in email sequences. It covers various purposes, including interview requests, subscriber invitations, and sponsorship offers.
With these templates on your side, you don’t have to waste hours fighting writer’s block with every communication material. Instead, you’ll have everything you need right at your fingertips.
Apart from email templates, you also need some for your workflows. In this module, you will find guides for your project plans, interviews, show notes, and more. This lesson will save you hours of research and writing time!
My Podcasting Success Toolkit gives you valuable insight into everything you need to start or grow a podcast. However, you still need to partner the information you will find here with the right technologies.
This section discusses some of the tools I highly recommend for entrepreneurs for various tasks, such as building forms, creating affiliate links, and using WordPress themes.
I’ll give it to you straight. There are other podcast courses, webinars, guides, and resources out there. However, my Podcasting Success Toolkit is the best one for entrepreneurs who want to see results without breaking the bank.
Wanna know why? Read on to discover why you should invest in this learning material.
As a tech nerd, I have a knack for simplifying otherwise overwhelming business activities. I applied everything I learned as an IT pro and coach to provide readers with the most complete and comprehensive DIY podcasting tool ever.
With this guide, you don’t have to spend hours on every podcast task, from creating content to promoting your site to looking for sponsors. Any coach, consultant, or course creator can easily follow the instructions on it.
You won’t find any other digital product that offers the same value for money. For only $497, you will get 10 modules and a treasure trove of templates, checklists, and resources that would cost you thousands of dollars from other providers. I’ve created other info products in the past, but this is the one with the highest return.
If you’re looking for the most cost-effective business investment in the market, this one takes the cake. Get a copy today to dominate the podcasting scene!
Whether you’re looking for a guide to help you launch the podcast you’ve always dreamed of or want to grow the one you already have, my Podcasting Success Toolkit is ideal for you. It covers a wide variety of activities, making it perfect for entrepreneurs with various podcast experience levels.
If you’re a podcast newbie, you should read the guide from cover to cover. However, if you already have one, you can skip some parts, like naming your show or setting a launch date. Either way, you’ll still get your money’s worth with this exceptional resource.
“The Podcasting Success Toolkit has solved so many hiccups for me. This guide answers the prayers I’ve been saying since I started my business.
In my many years as an entrepreneur, I’ve never been able to deal with chaos. I just can’t. Instead, I need to follow breadcrumbs.
What Airial has done with her guide, turning the complex into the simple, is amazing. Any coach, consultant, course creator, business owner, solopreneur, author, or speaker can walk right through it effortlessly.
I’ve never seen anything like this info product, and I’m so thrilled about it.”
- How Much Is the Podcasting Success Toolkit?The Podcasting Success Toolkit sells for $497. While this price point may seem a bit steep, this guide offers exceptional value for money.
Entrepreneurs and business owners will find all the information they need in it to start a podcast or grow an existing one. Typically, courses, webinars, and other similar resources this comprehensive cost thousands of dollars.
However, I want to help as many visionaries as possible with this material, so I found a way to make it affordable. - What Makes This Guide Different From Other Online Resources?Think of the Podcasting Success Toolkit as a comprehensive step-by-step guide. It covers 10 modules and a treasure trove of templates, checklists, and resources, from planning your podcast to promoting it and everything in between.
I added a lot of personal touches as an IT expert and coach, such as automation and monetization strategies. - Does Airial Re’nal Offer Other Helpful Info Products for Entrepreneurs?Yes, I have various info products designed for entrepreneurs. Please visit my products page to buy or learn more about them.
My favorites include The Business Hub, 15 Offer Ideas You Can Start Selling in Your Biz ASAP!, and MV Custom Domain Setup. Also, some of them are FREE! Check them out to start your growth journey today.
So, are you ready to take the digital world by storm? A successful podcast is one of the fastest, most affordable ways to do just that!
Let the Podcasting Success Toolkit take you from zero to podcast hero in no time. If you want to make sure this info product is ideal for your needs, book a consultation with me to discuss specifics. Looking forward to it!
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